Who are we?

Nutmeg was founded in 2012 with the ambitious aim of opening up the exclusive world of investing and putting the customer first. We've evolved over the years, but our core purpose remains: to offer a straightforward, high-quality wealth management experience through intuitive and innovative technology. 

When you invest with Nutmeg, we build your portfolio in line with your ambitions and values. If you're clear on your goals and how to get there, then you can get started. If you need guidance or advice to bring your future into focus, our wealth experts can sharpen the picture. From there, we'll put your money to work. Our expert investment team carefully manages your portfolio in line with your risk appetite and investment style. With regular updates and analysis from the investment desk, you're informed about what we've done to balance your portfolio, and why.

We're valued by our clients for our proven track record and service. Our award-winning products have helped hundreds of thousands of investors towards their financial goals.​

Part of the JPMorganChase family

In 2021 Nutmeg became part of the JPMorganChase family. Like the venture capitalists, institutional investors and crowdfund investors that helped Nutmeg grow in our first decade, J.P. Morgan shares our vision for the future of investment and wealth management.

Joining forces with J.P. Morgan means that we can continue to deliver innovative financial solutions to even more people. Our clients can benefit from the wisdom and resources of one of the world's most experienced investment houses, through our ongoing partnerships with J.P. Morgan Asset Management and J.P. Morgan Private Bank. 

We've also integrated our portfolios with Chase UK's award-winning digital bank. Voted Best British Bank in 2023 and 2024 in the Smart Money People awards, Chase UK shares our entrepreneurial spirit and customer focus. 

Our clients

Behind every investment is a person with ambitions, motivations and values. From young professionals wanting to buy their first home to seasoned investors looking to leave a legacy, our clients have a variety of financial goals and timelines. Many have been with us since the beginning, and their needs have grown in complexity over time. For this reason, we've been expanding our offering – from our investment styles to the guidance, insights and tools we provide. 

We have over 250,000 clients who together trust us with over £7 billion in assets under management. If you're an existing customer, we thank you for your continued support. If you're new to Nutmeg, we look forward to having you on board.

Our people

Our wealth experts and support teams speak with clients daily, and understand their investing ambitions and apprehensions. We offer free financial guidance to help clients feel empowered and informed, or paid financial advice for those who want a detailed plan towards their goals. 

We feed this deep client understanding into every product, service and feature we develop. When managing portfolios, our investment team makes carefully considered decisions with the aim of achieving the best outcomes – guided by our investment philosophy and robust analysis of both quantitative data and qualitative nuance.

Our technology

As a digital-first company, constant innovation has been part of our ethos since the beginning. We know how important it is for our clients to be able to manage their wealth seamlessly on the go, while feeling confident that their investment provider is using modern technology to protect their data and money from potential cybersecurity threats.

This is why we innovate alongside our clients – regularly gathering their feedback and testing our thinking with them – to help ensure we create a user-friendly and secure digital experience.

Our investment philosophy

We invest based on evidence, not instincts. History shows that long-term, intelligent asset allocation can often be a better approach than picking a single company that may or may not outperform the pack. Focusing on asset allocation means our portfolios always seek to maximise returns while ensuring risk is managed appropriately.

We see our relationship with you as a long-term partnership, meaning we always provide you with clarity on performance and how your investments are managed. No matter the size, objectives or investment style of your portfolio, our core investment principles guide our investment philosophy: 

• Maintain a global perspective, to maximise the opportunity set and investment universe
• Focus on diversification, to balance the medium-term rewards and risks
• Rebalance regularly, to keep portfolios aligned with their long-term objectives
• Keep costs and fees proportionate, so that our clients benefit from better net returns
• Provide transparency in performance and holdings, offering clarity throughout the investment journey
• Allow access to capital, by investing in liquid assets that are easy to buy and sell, with transparent fees

We primarily use exchange-traded funds (ETFs) to build globally diverse portfolios, with a broad range of underlying assets. We believe ETFs are a powerful tool for investors when building robust multi-asset portfolios due to their efficiency, transparency and liquidity. Find out more about our investment team and how we invest.

Risk warning

Nutmeg investment products and services are provided by Nutmeg and are not guaranteed by either Chase or J.P. Morgan. Nutmeg and Chase are J.P. Morgan companies.